I have been trading and doing business with OTC markets for over 15 years. Tradefora’s innovation is a much needed breath of fresh air for the entire industry. Unlike the days when I first started, the trading becomes more and more automated. The market moves are too fast and quote refresh rates can reach hundreds of times per second. The true trading costs are hidden in millisecond execution delays, slippages, requotes and rejects. None of that can be measured with naked eye and without highly specialized tools. Tradefora is first and only tool that I know, which puts the over the counter market into the open. It provides a great and clear way to compare accounts and rank brokers on their true execution quality and trading costs.